Tim Cook Says the Mac mini Will be an ‘Important Part’ of the Company’s Product Line

Chief executive Tim Cook has reportedly assured a concerned Apple fan that Mac mini, the company’s most affordable desktop computer, is definitely going to remain “an important part” of the Apple product lineup going forward.

Cook wrote in email:

I’m glad you love Mac mini. We love it too. Our customers have found so many creative and interesting uses for Mac mini. While it is not time to share any details, we do plan for Mac mini to be an important part of our product line going forward.
It will be interesting to see how the Mac mini is updated. It is likely that we won’t see anything happen in that regard in 2017, but it’s possible that 2018 is a big year for the mini desktop box. One thing that is likely is that Apple won’t change the way it sells the device. Meaning, potential buyers will still only get the box with the important internals under the hood, and they will have to bring their own monitor, keyboard, and other peripherals. That will help keep the cost below what Apple’s iMac lineup shells out for, though.


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