Watch new iPhone 7 ad: “A Portrait of Canada”

The “Shot on iPhone” ad campaign has been going strong for quite some time now, and Apple adds to the stream with the latest advertisement.

The photos and videos featured in the ad were snapped by photographer Caitlin Cronenberg and Canadians in locations across the country, ranging from Toronto to the Canadian Rockies.

The ad, according to the description on Apple’s Canadian website, was meant to serve as “a portrait of Canada’s inclusive spirit shot on iPhone, brought to life by three Canadian artists as well as Canadians across the country.”

So what do you think?


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