Apple Looks to Offer TV Bundle of HBO, Showtime, Starz [Report]

Recode reported Sunday that Apple is considering offering a “premium TV bundle” with content from the networks HBO, Showtime and Starz.


As I’m sure you’ll recall, the Cupertino company’s long been rumored to have been interested in creating a $30-$40 per month skinny bundle of top TV programming from multiple content owners.

Currently, subscribing to HBO, Showtime, and Starz on the Apple TV costs $15/month, $11/month, and $9/month respectively. It's unclear what price Apple would be looking to charge for the bundle.

The price Apple might be seeking for the proposed bundle is unknown. A source who spoke to Recode said no deal has been reached as of yet. Notably, Apple doesn’t have a bundle deal in place with any of the premium networks, as per industry sources.

Unlike traditional pay-TV operators which require you to subscribe to a basic level of TV channels before you can upgrade to a premium bundle, Apple could sell the bundle as a standalone product delivered via iPhone, iPad, iPod touch and Apple TV.


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