Apple Rejecting Apps with ‘Free’ Keyword in App Title from Submission in the App Store

Apple’s rules have always prohibited developers from spicing up their screenshots on App Store with annoying marketing messages although a quick glance at App Store pages reveals the firm hasn’t been enforcing that particular rule. But things are now changing, for the better.

As first reported by VentureBeat, the Cupertino firm has began rejecting submissions that promote pricing like ”Free” in app titles/ icons and on App Store screenshots/previews.

Below is the message that developers are receiving when they try to upload an app with “Free” in its name:
    Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.
Existing apps that already have “free” in their name or screenshots are not affected by this change, but it is likely that when the developers of said apps try pushing out an update, it will be blocked by Apple.

“Don’t reference specific prices in your app screenshots,” Apple is advised, saying referencing a local currency can mislead customers in other store territories and cause confusion. “Also avoid including specific prices in your app description,” reads another passage on Apple’s website.


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