Apple Reportedly Has 1,000 Engineers Working on Augmented Reality

According to analyst Steven Milunovich and his team at UBS, augmented reality (AR) will likely be Apple’s next major product innovation. In a research note seen by Business Insider, Milunovich writes that the Cupertino firm may have well over a thousand engineers working on a project in Israel that could be related to augmented reality.

From report:
“According to some industry sources, the company may have over 1,000 engineers working on a project in Israel that could be related to AR […] UBS expects Apple could implement new AR products as early as in the next iPhone, expected later this year, which could include “moderate 3D mapping … and possibly an AR software development kit,” the note says.”
 This would line up with a previous report from KGI Securities analyst Ming-Chi Kuo released saying that Apple’s front-facing camera in the iPhone 8 would be “revolutionary,” and that it could boast 3D mapping capabilities.

At this point it’s just a matter of time before something happens with AR from Apple, as long as the constant rumors pan out.

KGI Securities analyst Ming-Chi Kuo wrote in a recent note to clients that iPhone 8 would include a “revolutionary” front-facing camera system designed to give it a set of AR-powered features ranging from 3D sensing and modeling to advanced biometric authentication combining facial scanning and Touch ID fingerprint recognition.


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