Apple Shows Off iPhone 7’s Low Light Imaging Capabilities With New ‘One Night on iPhone 7’ Campaign

Apple today launched a new iPhone photography showcase, called “One Night on iPhone 7,” that’s part of its ongoing “Shot on iPhone” advertising campaign. According to the company’s media release issued Monday, “One Night on iPhone 7” launches today in 25 countries globally.

Apple took the help of photographers from around the world who travelled to Arctic ice caves, Indonesian volcanos, and rooftops of Shanghai to capture people, sights, and scenes they came across during the night using the iPhone 7. The photos will now be displayed by Apple in 25 countries starting from today.

As an example, Chicago-based photographer Reuben Wu travelled to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn ventured to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.


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