Apple Confirms Plan To Open First Retail Store in South Korea

Apple is planning to open a retail store in Seoul, South Korea, reports Reuters. This will be the company’s first official store in the country, which also plays home to the headquarters of Samsung, Apple’s largest competitor in the smartphone space.


A spokesperson for Apple confirmed the plans with Reuters via email, saying “We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture.”
“We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture,” Apple said in a statement.
“We’re now hiring the team that will offer our customers in Seoul the service, education and entertainment that is loved by Apple customers around the world.”
However, South Korean news agency Yonhap reports that construction for the first Apple Store in the country is reportedly underway at a location in the southern district of Seoul, with the work likely to be completed by November this year.

Regardless, when it happens, this will be an interesting move for Apple as it’s essentially moving onto Samsung’s home turf. The two companies are not only competitors, but they are also litigation rivals locked in several lawsuits, and supply chain partners.




 


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