Samsung’s Obsession With Beating ‘Dull’ iPhone 7 Blamed for Galaxy Note 7 Battery Flaw

After they began hearing earlier this year that the iPhone 7 would look just like the previous two models, the top brass at Samsung Electronics, including its mobile chief D.J. Koh, have made the decision to outmaneuver Apple and move up the launch of the Note 7 to early August. In hindsight, it was a risky, ill-fated move that has backfired and damaged Samsung’s brand and reputation.

In its desire to beat the “dull” iPhone 7 to market, Samsung pushed suppliers to meet tighter deadlines which caused problems with the handset’s battery, according to a report Monday from Bloomberg citing “people familiar with the matter”.

“One supplier said it was particularly challenging to work with Samsung employees this time, as they repeatedly changed their minds about specs and work flow,” Bloomberg adds. Some workers were even sleeping in their offices to avoid losing time when commuting into work.

The only problem is, rushing suppliers backfired. Shortly after the Note 7 made its big debut — greeted by glowing reviews from the tech press — early adopters discovered a major flaw. Some units began overheating and exploding while they were on charge.

As we know, Samsung was forced to recall all 2.5 million units sold just weeks after the Note 7 went on sale, and the company is now in the process of replacing each one. It has fixed the problem, but some analysts say the recall will cost around $1 billion.

Despite offering all Note 7 owners a brand new phone, Samsung is being criticized for how it has handled the recall. Fans are upset that it asked for all handsets to be returned, even though it didn’t have concrete plans to replace them at the time.

“For us at Samsung, to earn consumers’ trust back is very important,” the company said in a statement. Additionally, the company’s top U.S. executive Tim Baxter issued a video apology to Note 7 customers, admitting that battery defects actually caused Note 7 fires.

The Note 7 recall has now been made official by the U.S. Consumer Product Safety Commission, which prevents any unsafe units from being sold by retailers. It also means that new units will be approved before they go on sale.




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