Apple Store Goes down Ahead of iPhone 7 and Apple Watch 2 Event Later Today

With just a few hours left until Apple’s big reveal, the Apple Online Store has gone offline. “We’ve got something special in store for you,” reads the message. “And we can’t wait for you to see it.” Apple is expected to announce the iPhone 7, Apple Watch 2, new Beats accessories and more.

This has become something of a ritual dance for Apple—whenever a major press event is imminent, the store goes offline. Some people have wondered how it is that mighty Apple cannot refresh its own web store without taking it offline entirely.

Alongside the iPhone 7 and iPhone 7 Plus, Apple is also expected to unveil the Apple Watch 2 at the event. It will also reveal the release dates for iOS 10, macOS Sierra, watchOS 3, and tvOS 10 at the event.

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