Apple launches an official Twitter account

Apple has launched an official Twitter account on Friday. With @Apple, the company now has yet another channel for releasing important announcements and promoting products and events to the public.

The new Twitter account doesn’t come off as much of a surprise. Under Tim Cook’s reign, Apple has become a significantly more transparent company, looking to reach out to as many customers (new and current) as possible.

Apple’s new Twitter page is unlikely to delve into any of that kind of activity, as the header image for the upcoming Apple event on September 7th suggests it will be used for promoting important press releases and statements.


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