Apple Reportedly Developing Snapchat-Like Video Editing App for iPhone and iPad

Bloomberg reported Thursday that Apple has been developing a brand new Snapchat-style video editing and sharing application that could launch in 2017 as a standalone download, as well as testing deeper social ties across iOS as part of a newly directed focus to integrate more social networking features within its mobile products. These moves are said to be a response to the success of social services like Facebook and Snapchat, according to people familiar with Apple’s strategy.

The app is being developed with a focus on one-handed usage, and Apple is ensuring that users are able to record videos, edit them, and upload them in less than a minute through it. One of the prototype versions of the app currently being tested shoots videos in a square aspect ratio akin to Instagram.

Apple is trying to grab the attention of the millennial generation that is addicted to Instagram and Snapchat.
The goal behind the project’s development is to offer simple video editing with tools that appeal to the generation of users growing up with Snapchat and Instagram, said the people, who asked not to be identified because the plans are private.
Current plans inside Apple’s labs suggest that the application will be made available for download via the App Store, though it is possible that the company directly integrates this functionality into the iPhone’s camera app.

Still being tested and evaluated, these features could be scrapped by a team inside Apple that analyzes the privacy implications of products before their introduction.

“This team has the power to veto new features if they could potentially expose too much user data,” said Bloomberg’s Mark Gurman and Alex Webb. These new features could release via iOS 10 point updates (iOS 10.1, iOS 10.2 and so forth). 

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