Apple Asks ‘What’s a Computer?’ in New iPad Pro Ad

Apple on Monday released a new commercial for its iPad Pro line. Titled “What’s a Computer,” the ad spotlights the firm’s latest and most powerful tablet, showing off various productivity and multitasking features that one might desire from a PC.

The caption along with the video reads, “You think you know what a computer is, but then you see this one. Meet iPad Pro.”

Apple announced last week that it sold 10 million iPads during its fiscal third quarter. That’s down .9 million units from Q3 2015, and iPad sales are dwindling, but revenue from iPad was actually up for the quarter, largely thanks to the success of iPad Pro.


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