Analyst Believes Apple Will Launch ‘iPhone 8’ in 2017 with Wireless Charging, OLED Display, and No Home Button

Apple will be launching new iPhones this fall, likely to be marketed as ‘iPhone 7’ and ‘iPhone 7 Plus’.


Should the company stick to its established S-upgrade cycle, and there’s no reason to believe it won’t, then we should see an ‘iPhone 7s’ and ‘iPhone 7s Plus’ in 2017, right? That’s what conventional wisdom has taught us, but one analyst’s turned that conventional wisdom on its head.
Citing industry sources, Barclays analyst Mark Moskowitz recently wrote a lot of nice things about Apple’s 2017 iPhone, which he called a “mega cycle” upgrade that will feature a bunch of significant hardware advances that should help increase Apple’s iPhone sales by as much as 10.3 percent.

An iPhone model that it has in store for 2017 will be so significant that Apple will skip its traditional S-upgrade cycle next year altogether and market the device as an ‘iPhone 8’.
“Silver lining – there might be no “S” cycle in C2017. Our conversations with industry participants suggest Apple could skip the “S” cycle next year and instead jump to IP8. The jump could showcase major form factor changes, including OLED, no home button, and wireless charging. In our view, these potential changes could drive a mega cycle, underpinning our C2017 iPhone unit growth estimate of 10.3%, vs. 6.3% previously.”
None of these speculations are inherently impossible. Indeed, reports have been circulating for quite the stretch now that Apple is gearing up to launch OLED displays in its iPhone lineup, with a recent report suggesting Apple could launch an iPhone with an OLED display in 2017. And rumors of Apple using technology to integrate its display drivers and touchscreen to create a Touch ID-enabled display haven’t gone away, which have suggested the removal of the Home button for quite awhile.

“The jump could showcase major form factor changes, including OLED, no Home button and wireless charging. In our view, these potential changes could drive a mega cycle, underpinning our calendar 2017 iPhone unit growth estimate of 10.3 percent, vs. 6.3 percent previously.”

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