Apple turns its logo red in honor of World AIDS Day

Apple logos on the company’s retail stores around the world have turned bright red today, and that means one thing: it’s honoring the World AIDS Day. In the App Store, Apple and (RED) joined forces with developer Supercell, with 100 percent of proceeds from customers who buy (RED) packs for Supercell’s games going to the Global Fund to fight AIDS.

And via its homepage at, the company is inviting customers to help the initiative by purchasing (RED)-branded products like Macs, iPhones, iPads, iPods, Watches and accessories such as Beats headphones, the Smart Cover for the iPad Air and the Smart Case for the iPad Air 2.

The company also released the official (PRODUCT)RED cases for the iPhone 6s and iPhone 6s Plus yesterday to celebrate the occasion. Lastly, Apple has also teamed up with Supercell, the developers of Clash of Clans, Boom Beach and Hay Day to donate profits from the IAPs of the above games for the development of a cure against AIDS and HIV.

Thus far, the initiative has raised over $320 million for the Global Fund, more than $100 million by Apple alone. The funds are mostly allocated to provide education and medical care to those most affected by this disease.


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