Apple publishes new Apple TV ads focusing on games and apps

Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.

The ads are short, all of them clocking in at just 16 seconds, but they generally get the point across. The glimpse at the new user interface after the main part of the ad is a nice addition, letting people see what they’ll be interacting with as they find games and apps to use.

With this push of ads, Apple is clearly trying to emphasize to viewers that the new Apple TV having apps is a reason to buy it. What do you think of these ads?

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