New Apple TV is available to pre-order now

As promised by Tim Cook, Apple new 4th generation Apple TV just went on sale on Apple’s online store. Coming in both 32 and 64 GB flavors, the new Apple TV starts at $149 for the lower storage tier, and caps off at $199 for the higher storage tier.

The new Apple TV 4, which comes bundled with Apple’s new Siri Remote, is the first Apple TV to be able to run full-fledged apps from the App Store thanks to its new operating system, tvOS. The ability to run apps and search with Siri are two of the big headlining features for the refresh. Users can also expect a modern looking UI with a familiar, yet refreshed, interface.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Apple SVP of Internet Software and Services Eddy Cue. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

While the Apple TV has always been seen as a “hobby” device by the executive brass at Apple, this launch signifies the first major push that Apple is making to capture the living room. Not only has Apple opened up the device to developers, but it’s also been long-rumored to be courting TV networks to eventually add a true live streaming service to the table.

Apple TV starts at $149 with 32GB of storage, but there’s also a 64GB model priced at $199. You can pre-order both devices now from the Apple Online Store. According to the Apple’s website, the new Apple TV will be delivered on Friday, October 30 if you order it now.

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