Apple releases new iPhone 6s ads focusing on ‘Hey Siri’ and the camera

Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.

And now the Cupertino-based company is back at it with new ads focusing on the iPhone 6s/6s Plus and the features baked into the device. That includes the new, updated 12-megapixel camera and voice-activated features offered by Siri, thanks to the ability to say, “Hey Siri” to get the digital personal assistant’s attention.

The first ad is for the aforementioned “Hey Siri” which taps the talents of Jamie Foxx yet again to promote it. It’s entitled “Crush,” and it depicts Foxx getting ready in front of a mirror, with the Rose Gold iPhone in front of him, and he says, “Hey Siri, how do I look?” Siri responds with, “Judging from your voice, I’d say you must be fairly attractive.” It’s a little back-and-forth, something that Siri is known for, and it’s a quick way to show off accessing the assistant without actually touching the iPhone.

 And the last one details the biggest iPhone camera upgrade ever by going through such features as Live Photos, Retina Flash, 4K video capture, Slow-Mo in HD and more. “The iPhone 6s is here and the only thing that’s changed with camera is everything,“ reads the video description.

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