Samsung goes after the iPhone’s customization in latest ad

Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.

Now, Samsung has created their own ad, which includes the line, “Because if it doesn’t look like your phone? It’s not your phone.” It’s not exactly the same line as Apple’s, but the similarities are obvious. And, in the ad, there’s plenty of customization happening on Samsung’s newest smartphones, including the Galaxy S6 and Galaxy S6 edge.

When it comes to customization, there’s no denying that Android has the upper hand in this area, with being able to apply themes right out of the box, change app icons and more. The iPhone’s customization, on a stock device that hasn’t been jailbroken of course, is simply moving app icons around and adding a few folders if you’d like.

Suggesting that Galaxy phones are “open to customization,“ the commercial wraps up with the tagline “If it doesn’t look like your phone, it’s not your phone,” which is an obvious play on Apple’s “If it’s not an iPhone, it’s not an iPhone” advertising campaign.

Another ad titled “Options Included” continues along the same lines but with a strong focus on “your selfie game.”

So what do you think ?


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