Apple’s first store in Belgium is opening on September 19

I’m based out of Europe and it’s always been a mystery to me as to why Apple lacks official retail presence in Belgium. Well, the company is finally opening its first brick-and-mortar store in the twelve million people market.

The company has put up a hoarding in front of the store to announce the opening of the store, which is filled with paintings from local artists. The 1500 sq. ft. store is among the larger retail stores that Apple has across throughout the world.

Apple has confirmed the upcoming outlet by adding Belgium on its list of official stores found on the Apple Retail website. The store’s official webpage listing confirms grand opening but with about two weeks to go, Apple wasn’t taking reservations for Genius Bar appointments or workshops at post time.
An Apple spokesperson confirmed to local blog Apple Nieuws Vlaanderen, that the Brussels store is located on Avenue de la Toison d’Or, also known as Gulden Vlieslaan.

If the hoarding outside the new store is anything to go by, visitors will be invited to experience “the future of creativity” and try out “the best tools” that encourage and grow their talents.


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