Apple says it’s not working on an MVNO cellular service after all

Twenty-four hours after Business Insider claimed knowledge that Apple has been in talks to launch a mobile virtual network service (MVNO) in the United States and Europe, a company representative has refuted the claim in an official statement given to Reuters.

“We have not discussed nor do we have any plans to launch an MVNO,” said an Apple spokeswoman in a statement to Reuters on Tuesday.

According to CNBC, Apple has “not discussed & is not planning” MVNO cellular service after all. If Apple had planned on it, then this would have allowed Apple to have customers not only pay it for the cell phone, but also the data, text and calls as well.

While talk of Apple becoming an MVNO has persisted for years and can be traced all the way back to the original iPhone introduction in 2007, there’s a “slight” problem: in becoming an MVNO, Apple would effectively bypass telecom operators.

Yes, but you also have to consider the undeniable fact that wireless carriers provide Apple with countless points of sale, marketing and strong distribution networks which all helps deliver iPhones to nearly every part of the globe.

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