Beats 1 teams up with MTV for exclusive VMA nominee announcements

Lots of ink was used in the run-up to Apple Music introduction regarding exclusive music deals that Apple has managed to negotiate with its favorite artists. And in addition to album exclusives, Apple’s Beats 1 global radio is hosted by celebrity DJs and has already aired a few exclusive interviews.

Now, the official Beats 1 Twitter account had something worth announcing this morning: The global radio station will be the exclusive home for announcements regarding the upcoming Video Music Awards (VMAs) nominees. While Beats 1 may be a global-reaching radio station, where a wide range of music is played 24×7, it’s also meant as a way for music fans to keep connected to news and other artist-related information. This partnership with MTV is a clear sign that Apple wants Beats 1 to be a go-to source for music and its fans.
Let the countdown begin! The 2015 @MTV #VMA nominees will be announced exclusively on #Beats1. Tuesday 7AM PT/10AM
— Beats 1 (@Beats1) July 20, 2015
Beats 1’s already aired Pharrell’s “Freedom” and Eminem’s “Phenomenal” on an exclusive basis.

Available in more than a hundred countries worldwide, Beats 1 is available at no cost across iPhone, iPad, iPod touch, Mac and Windows devices so clearly any such promotional initiative on Beats 1 is bound to reach some impressive audiences.


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