Samsung launches ‘6 > 6′ marketing campaign, pits the Galaxy S6 against iPhone 6

In a pair of new television commercials, Samsung is back at what it does best: bashing Apple’s iPhone. Promoted under the tagline “six is greater than six,” the 30-second videos highlight three features of Samsung’s Galaxy S6 and Galaxy S6 Edge: wireless charging, a wider-angle lens on the selfie camera out the front and a curved screen which displays tidbits of information across the edges of Samsung phones.

In the first video, which can be seen just below, Samsung shows off the curved edges of the Galaxy S6 edge’s display. There are a pair of them, and as can be witnessed in the video, they can display colored notifications for certain contacts, letting the owner know when that specific person is calling just by highlighting the edge with that contact’s determined shade. The voiceover in the ad narrates: “Oooh, check out the edge of the Galaxy S6 Edge. It displays colors when your top five contacts call. The edge of the iPhone 6 displays nothing. But it has a vibrate function.”
The ad proceeds to take us on a quick tour of the Galaxy’s front-facing camera which takes wide-angle selfies “that fit everybody,“ as opposed to the iPhone 6’s camera which “just cut off nana”. The other ad touts the Galaxy S6 Edge’s curved screen that can displays colors when your favorite contacts call. “The iPhone 6 displays nothing, but it has a vibrate function,” the ad remarks sarcastically.

Someone please remind Samsung of their prior iPhone bashing which revolved around the Galaxy’s removable battery and a port for memory cards as these features are nowhere to be seen on their latest flagship.


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