Angela Ahrendts begins preparing Apple Store employees for Apple Watch retail launch

The Apple Watch has not been available for walk-in customers since its April 24 launch as high demand and poor yields forced Apple to adopt an online-only reservation system with optional try-on appointments.

Now, leading up to that high-profile retail launch, and two months after the Watch initially went on sale online-only, Angela Ahrendts has begun preparing Apple Store employees for the impending arrival of the wearable. The private video message to employees was obtained by 9to5Mac, and outlines how Apple’s Senior Vice President of Retail and Online Stores, along with Jim Bean, Apple’s Vice President of Retail Operations, describes in-store training materials that are being sent out.

Angela Ahrendts, Senior Vice President of Retail and Online Stores, sent an internal video to Apple’s retail army to announce the upcoming changes. In it, she announces the start of retail preparations for the in-store launch of the Apple Watch.

“This is our moment to shine, this will be a launch unlike any we’ve ever had before,” she said. “This is what you were born to do, this is why you are at Apple.”

“This is where the rubber hits the road, and now we need to make sure that we are above and beyond ready,” she apparently told employees, adding that Apple needs to “make sure that it has the best customer experience and that this launch is faster, smarter, and better than Apple has ever done before.”

The video also features Jim Bean, Apple’s Vice President of Retail Operations, who told staff that training materials for the retail launch are available to employees internally. Retail staff is being instructed to focus on the benefits of Apple Pay for Apple Watch. There will also be new workshops to teach customers about the Apple Watch’s Accessibility features.

Because “it’s going to be a little tougher to get everyone the exact watch that they want,” Apple is taking advantage of an upcoming “Reserve and Pickup” feature on the Apple Online Store which will let customers visit their nearest store at 8am each day to check if their preferred watch is in stock.

[via 9to5Mac]


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