Apple reportedly acquires Metaio, firm specializing in Augmented Reality software

Apple has acquired augmented reality startup Metaio, according to a recently surfaced legal document. A spokesperson for Apple confirmed the purchase to TechCrunch, saying “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Metaio, for what it’s worth, offers six different services and all of them are based in one way or another with Augmented Reality. They range from a software development kit (SDk), to tools for businesses and even cloud services. How this could help Apple is unknown at this point, but a recent report indicated that the Cupertino-based company is testing Augmented Reality within its Maps app, so this acquisition could help with that in a big way.

 It’s no surprise that Apple desired a company like Metaio. It’s made similar purchases in the past with firms like PrimeSense, and it can use the tech in both Maps and future AR projects. Although it hasn’t shown off products like Microsoft or Facebook, we have seen evidence of its work in patent filings.


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