Apple Watch will not be available in retail stores before June

Facing low yields and high customer demand for its wearable device, Apple has now confirmed in a memo to retail staff obtained by 9to5Mac that the Watch won’t be shipping before June.

Angela says in the memo that Apple will continue taking orders for the Apple Watch exclusively online through May. In addition to the demand-supply mismatch, Angela also says that the feedback for the Apple Watch from customers have been overwhelmingly positive.
“The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are fantastic experiences for creating them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping set them up. Many of you have been asking if we will have the Apple Watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, purpose we expect this to continue through the month of May.”
Since the Apple Watch will not be available for sale through retail stores until June, the usual fanfare and long lines that are associated with new product launches from the company will be missing on April 24. Angela Ahrendts, however, confirmed that Apple is not doing away with selling its new products in retail stores. She clarifies memo that “blockbuster Apple product launch days” are loved by the customers as well as the companies, and there will be “many more to come.”

“I know this is a different experience for our customers, and has changed for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days and there will be many more to come. They’re the times where you, our teams, shine. And our customers love them as well!”

Another report added that issues building the Watch’s screen have prompted Apple executives to cut initial shipment targets in half, going from the original estimate of 2.5 to 3 million units down to just 1.25 and 1.5 shipments.


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