Apple Watch reservations for in-store pickup will be limited to only one per customer

When pre-orders for the Apple Watch kick off this Friday, April 10, making reservations for in-store pickup will be limited to one per customer through Apple’s Reserve and Pickup service, MacRumors has learned from sources.

Additionally, the smartwatch will be handed over to the person on whose name it has been reserved. Customers are also required to collect their reserved unit from the designed Apple store and the time and date specified by them. If they fail to do so, their reservation will be cancelled and the unit will be returned back to stock. In the United States, customers will also be required to present a valid ID card as a proof of identity when they pick up the watch from the Apple Store.

”Only the person named on the reservation will be allowed to pick up the product,” writer Joe Rossignol said. For what it’s worth, the limit won’t apply to online pre-orders that will be shipped to home beginning April 24.

Rossignol has learned that even though Apple was originally planning to allow two reservations per customer “as recently as March”, the company has changed its mind and is now allowing one per customer “as stock is expected to be limited.”

According to an excerpt from Apple’s internal memo:
Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock.
There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.
Various leaked documents have already revealed that Apple will not be allowing customers to walk-in to an Apple Store on the launch day of the Watch and purchase it directly. Customers are instead recommended to reserve a unit for themselves through Apple’s online store. Alternatively, they can schedule a try-on appointment on or after April 10 at the end of which they can reserve a unit for themselves. 

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