Griffin unveils WatchStand, its first accessory for the Apple Watch

Griffin today announced its first accessory for the Apple Watch — the WatchStand. The accessory is only a stand that holds the Apple Watch at “an easy viewing angle” while it is being charged.

The accessory does not come with its own charger and Apple Watch owners will be required to insert Apple’s bundled MagSafe charger through it. The WatchStand is capable of holding the Apple Watch in either landscape or portrait orientation to better meet the varying tastes of consumers, and is compatible with all models of the Apple Watch.

“The introduction of the Apple Watch ushers in what is bound to be the next generation of wearable technology,” said Mark Rowan, President of Griffin Technology. “Griffin has long been at the forefront of developing solutions for Apple’s newest devices and we’re continuing that legacy with our WatchStand charging dock for Apple Watch.”
WatchStand displays Apple Watch on a sleek pedestal, and can be placed on any nightstand, tabletop or desktop for convenient daily charging. WatchStand houses the Apple-provided MagSafe charging cable in an angled cradle that keeps it ready to charge at all times. For initial assembly, the user simply feeds the MagSafe cable through the center of the post, and then, to charge each day, lays the Apple Watch against the cradle. The MagSafe connector’s magnet gently snaps itself onto the back of the watch and begins charging.
The versatile WatchStand is compatible with all versions of the Apple Watch and holds it at an easy viewing angle as it charges. Accommodating both semi-flexible and fully flexible bands, WatchStand securely displays and charges Apple Watch vertically or horizontally for the perfect view.

Since Apple Watch and iPhone go hand in hand, WatchStand’s weighted base has a home for a phone as well. The raised lip on the front of the dock holds the phone at the perfect angle for easy viewing. WatchStand also solves cable management problems, with a grooved post for extra cord length to wrap neatly around, keeping tabletops uncluttered, and the charge cable from becoming crimped or tangled. 

 Griffin’s WatchStand will be available Summer 2015 for $29.99 from

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