Apple giving Facebook and others early access to Apple Watch

Apple has given certain companies early access to the Apple Watch to help them fine-tune their application for the smartwatch. The list of companies include Facebook, United Continental Holdings Inc., BMW and more.

Citing people familiar with the process, Bloomberg says software engineers for the companies are being allowed to work with the Apple Watch in a top secret lab at Apple’s headquarters. All who enter must sign non-disclosure agreements, and must follow a set of extreme guidelines to keep unknown Watch details from leaking.

“The companies, sometimes sharing a room, must bring in source code for their apps on a computer hard drive that can’t leave Apple’s headquarters,” Bloomberg writes. And to ensure secrecy, Apple is apparently storing the code themselves, and have told the firms they’ll send it to them closer to the Apple Watch’s availability.

The confidentiality shouldn’t surprise anyone. Despite Apple unveiling the wearable to the public last fall, it has withheld a number of details including upper tier pricing and band/model compatibility. The company is expected to reveal more details regarding the Watch on Monday, at a media event taking place in San Francisco.

Expectations from the Apple Watch are pretty high with many analysts suggesting that it will sell north of 10 million units in the first year of its introduction. Apple is all set to unveil the Watch at its ‘Spring Forward’ event on March 9.

[Source]

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