Project Titan: Apple’s secret electric car

Yesterday, the Wall Street Journal reported that Apple is working on its own electric car codenamed Project “Titan.” Today, Reuters is weighing in with their own sources on this matter, who states that Apple’s electric car will be a self-driving one.



According to the Journal, Apple CEO Tim Cook approved the project about a year ago, putting product design Vice President Steve Zadesky in charge. A former Ford engineer, Zadesky has been a long time Apple employee who helped create the iPod and later the iPhone.

Zadesky is said to have created a team strong of 1,000 people, which tends to prove that Apple is serious about the project, rather than considering this electric car a hobby.


But of course, until we get an official confirmation from Apple, project Titan remains just this: a project that may or may not see the light of day. Besides, the technology developed for the project could very well be used for other products (think batteries, a technology in real need of a breakthrough). Either way, if Apple decided to go ahead with Project Titan, it would probably take years for an actual car to go into production.
In addition to building a car, there is money to be made from the software operating system for a self-driving vehicle, as well as the services associated with autonomous driving, such as high-definition mapping, car-sharing and electric car recharging services, the auto industry source said.

“It’s a software game. It’s all about autonomous driving,” the source said.
The Cupertino based company has already hired Johann Jungwirth, President & CEO, Mercedes-Benz Research and Development North America in September last year. The company has already put together a team of nearly 1000 employees from its iPhone division to research and work on automotive products who are working from a secret location in California. It is also looking to hire experts in automotive technology and vehicle design.


[Source]

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