TapSense unveils its ad platform focused on the Apple Watch

Advertisements have become part of the nature of applications for mobile devices, and so it should not come as any surprise that they will be coming soon to Apple’s wearable, the Watch. A mobile marketing firm called TapSense announced at the CES show yesterday a brand new software platform to bring contextually aware advertisement to Apple’s hyped Watch.
As outlined by Reuters recently, advertisers are looking for a way to use the Apple Watch as a vehicle for yet another delivery of advertisements. Of course, finding the line between annoying and helpful, especially with ads, is already tricky, so for something like the Apple Watch, which is meant to compliment the use cases that involve the iPhone or iPad, the line is arguably even harder to define.
“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands. ” said Ash Kumar, Co-Founder and CEO of TapSense. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.“
All it would take to take a better look on an ad is raising your wrist, which would automatically expand the notification to take up more room on the screen. If not interested, you would tap an “X” mark to exit the ad.

The original report also goes to note that developers are mainly looking to deliver advertisements through the customizable and interactive wallpapers available to the Apple Watch. TapSense’s chief executive, Ash Kumar, is evidently fully aware that TapSense (and other advertisers/marketers) need to be careful about the way that ads are delivered on the Watch, and says that customizable Watch dials that display a particular deal is possible, but only if the app connected to that ad is already open.
“[M]oderation is key. Push notifications and banner ads on smartphones can be turn-offs. Some marketers advise avoiding showing ads to users who typically click out of them or delivering the same ad too many times to any one user.
“If it feels like your smartwatch is turning into a spam box, you will take it off,” said Padden Guy Murphy, who heads business development and public policy at car-sharing service Getaround.“
What do you think of ads on the Apple Watch? 


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