It seems 12″ MacBook Air’s logo doesn’t glow

Chinese website iFanr has published several photos of what it claims is the display assembly of the rumored 12-inch MacBook Air.

And if the latest leak published by French blog NowhereElse.fr is anything to go by, it seems that Apple’s radically redesigned notebook will in fact lose its traditional backlit translucent logo on the lid in favor of a metallic one that doesn’t glow.

If this is indeed the display assembly of the rumored MacBook Air, it suggests that Apple is planning to replace the iconic backlit Apple logo on the back with a polished Apple logo like the iPad. That would be quite disappointing, as the backlit Apple logo is pretty cool, and really stands out in the crowd.
It also looks like the device would come with an edge-to-edge glass design for the display like the Retina MacBook Pros, which would be pretty nice. It would also mean that in terms of dimensions it could be as big as the 11-inch MacBook thanks to the smaller bezels. It is probably also the the reason it seems significantly smaller than the 13-inch MacBook Pro.
NowhereElse sat on this info for weeks until iFanr’s claimed photos of the notebook’s display assembly came along, clearly showing a polished rather than the traditional translucent Apple logo on the lid (see below).
According to rumors, the 12-inch MacBook Air is expected to feature a high-resolution display, though it is not clear if it will be called Retina Display. It is also expected to be powered by the new Broadwell Core M processors for faster and efficient performance, and should allow Apple to make the device even thinner than the current MacBook Airs. Reports also indicate that Apple might make the MacBook Air in a Space Gray color, just like iPhones and iPads.

For what it’s worth, DigiTimes, a hit-and-miss Taiwanese trade publication, alleged that Apple is about to switch to laser cutting and advanced embedding technologies. The new process technology is supposed to make the logo on the company’s upcoming products “3D-like and shine at the edges”.

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