Here’s a look at Apple Japan’s 2015 ‘Lucky Bags’

Apple kicked off its 2015 annual “Lucky Bag” promotion in Japan on Thursday, giving customers big discounts on Apple products and accessories. A “Lucky Bag” is a Japanese New Year tradition, also known as a Fukubukuro, that offers a bag for a set price filled with unknown random items, sold for a discount.

The Lucky bags are priced at ¥38,000 (~$323) and typically includes a couple of Apple products and few accessories. This year, Apple is giving away the goodies in what appears to be a special edition Incase ICON Slim Pack backpack.

Here’s a look at what was inside some of the Lucky Bags this year, based on the information posted by Japanese blog taisy0.com.

The most common Lucky bag had the following items:
  • iPod touch 16GB : 20,800 yen
  • Apple TV : 9,800 yen
  • Beats PowerBeats 2 wireless in-ear headphones : 20,600 yen
  • Mophie Powerstation battery 4000mAh (New Year special model) : 8,800 yen
  • Incase ICON Slim Pack Backpack (Limited Edition): 15,800 yen
  • iTunes Card: 1,000 yen ~50,000 yen

One bag featured an 11-inch MacBook Air, a power support air jacket slim case, and a Twelve South PlugBug. The second and third bags featured an iPad Mini 3 or an iPad Air 2 along with a Logitech UE Boom wireless speaker. The last bag featured a 16GB iPod Touch and an iTunes Gift Card, in some cases valued up to $400.

The one-day event typically causes lineups at Apple’s participating retail outlets across the country and this year was no different, with hoards of people lining up the night before to get their hands on a “Lucky Bag” and big savings.


[via taisyo.com, Macotakara]

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