Apple announces ‘Lucky Bag’ promotion in Japan on January 2

The Japan arm of Apple announced on Friday that it’s once again bringing back its “Lucky Bags” promotion on January 2nd, 2015. A “Lucky Bag” is a Japanese New Year tradition, and also known as a Fukubukuro.

Retailers who take part in the Lucky Bag promotion offer a bag for a set price filled with unknown random items and sell them for discount. Last year, Apple’s Lucky Bag promotion was priced at 36,000 yen, roughly $345, and contained headphones, iPads, MacBooks, and more. Obviously, the more expensive items aren’t doled out as often – hence the lucky nature.

The 2015 promotion will return on January 2nd according to the terms and conditions page on Apple’s retail website. It was spotted by Japanese blog Kodawarisan (via AppleInsider). For one day only, Apple will discount select products in a store-wide sale extended only to its Japanese customers. The focus of the sale, though, is the “Lucky Bag,” which costs 36,000 Yen and is available in limited quantities. The Lucky Bag is a gift bag filled with a variety of Apple products, accessories and Apple swag. Each bag is different and customers don’t know what will be included in each bag when they buy it.

The festivities kick-off at 8am on January 2nd in Japan. Many Japanese Apple Stores will be opening two hours early to accommodate the influx of customers.


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