Facebook CEO Explains Why you had to download Messenger as a separate app

Facebook users probably know that you can't send direct messages or chat with your friends from the normal Facebook application, after disabling the messaging in the app, users had to download Facebook Messenger application in order to chat with their friends. To most people, the move went vastly misunderstood, and it didn’t help that the company stayed mum about it.

At least until now, because in a Q&A session earlier today transcribed by The Verge, Facebook CEO Mark Zuckerberg finally addressed the issue. The reason? It’s all about removing friction.

There is much more to Zuckerberg’s answer than this, but this is the meat of it:
The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.
Messaging is one of the few things people do more than social networking. In some countries 85 percent of people are on Facebook, but 95 percent of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience. We build for the whole community. Why wouldn’t we let people choose to install the app on their own at their own pace? The reason is that what we’re trying to do is build a service that’s good for everyone. Because Messenger is faster and more focused, if you’re using it, you respond to messages faster, we’ve found. If your friends are slower to respond, we might not have been able to meet up.
Users have argued that, switching between the main Facebook app and the Messenger app is not as convenient compared to having the chat functionality in the main Facebook app, and they should be given the option to choose the user experience rather than enforcing it on them.


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