U2′s “free” album download actually cost Apple a cool $100 million

Later yesterday we reported to you that Apple is offering a free U2 album and make it available for download on iTunes store till 14th October. According to a new report from New York Times newspaper, the value of the arrangement between the iPhone maker and the aging Irish rock band is in the ballpark of $100 million.

“To release U2’s album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing campaign for the band worth up to $100 million, according to several people briefed on the deal,” writes NYT.

The album is available free of charge exclusively to the 500 million iTunes users in 119 countries through October 13. Beginning October 14, Universal will start selling the album at stores and make it available through streaming services like Spotify.


Total sales of all U2 albums have been pegged at $150 million, with the band’s last “No Line on the Horizon” album moving a modest five million copies.


So have you got your free copy of U2 album ?


[The New York Times]

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