Amazon Announces iOS-compatible Local Register card reader

Amazon on Wednesday announced a new product called Local Register, a credit card reader designed for iPhone, iPad, Kindle Fire tablets and select Android smartphones. A free companion app is available through the App Store, Amazon Appstore and Google Play Store.

The tiny dongle connects to an iOS device via the headphone jack and has a magnetic stripe that reads data from your credit card and transfers it securely to the device as an audio waveform.

A free mobile app then verifies payment information and completes the transaction using Amazon’s processing backend. Amazon is savagely undercutting both Square and PayPal with lower transaction fees, starting at just 1.75 percent per swipe…

This compares favorably to Square’s 2.75 percent per-swipe fee and PayPal’s 2.7 percent. As part of the launch promotion, Amazon’s low 1.75 percent fee is good through the end of 2014, after which the increased fee of 2.5 percent per swipe will come into effect.

The following key features are highlighted in Amazon’s press release:
Exceptional value: Amazon Local Register accepts all major credit and debit cards for a low, flat rate with no hidden fees. Plus, there are no long-term contracts. Customers who register before October 31 will receive a low promotional rate of 1.75 percent per card swipe until January 1, 2016. Customers who sign up after this promotional period will pay a flat rate of 2.5 percent on all swiped transactions.
Amazon customer support: Access the award-winning, fully dedicated customer support team, available by phone and email. Plus, Kindle Fire HDX owners can take advantage of the Mayday button to connect to an Amazon tech advisor 24 hours a day, 365 days per year – for free.
Secure and stabilized card reader: A stabilized card reader limits swivel, making it easier to swipe once and go. Plus, each transaction is backed by the same services that securely power purchases.
Business tracking tools: In-app reporting enables a business to quickly check bottom line performance, sales trends, peak sales times and more. All reporting is easily accessible from a smartphone or tablet and is password-protected.
Compatible accessories: Shop for compatible accessories including cash drawers, receipt printers, smartphone cases and stands. Find everything needed to build a point-of-sale system including massive selection, available at the best price, all on
To learn more, check out the Local Register micro-site.

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