Microsoft Airs New Cortana vs Siri ad Showing Contextually-aware Tasks

A couple of months ago Microsoft announced Cortana a new personal voice assistant, just like Siri for Apple devices, but this time Cortana works on Windows Phone devices. Today morning Microsoft shared a new television commercial ad that shows off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.

The 30-second video depicts a showdown between Cortana, Microsoft’s own digitalpersonal assistant baked into Windows Phone 8.1, and Apple’s Siri. Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources…

From YouTube video description: 
Say hello to Cortana, your new personal assistant. Cortana will remind you to leave early to beat traffic and help you get to your destination on time, will remind you that you need milk when passing the grocery store, and will remind you to say happy birthday when your mom calls. Available now on the new Nokia Lumia 635 and on other Lumia phones.
And here's the video:

According to Microsoft executives, Cortana has been conceived as a “pervasive” feature so not only is the company mulling bringing her over to iOS and Android, but to the desktop and into vehicles and other venues, too.

So what do you think ?


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