Facebook To Launch Its Own Ad Network For Mobile

Facebook is finally following the path towards mobile platforms just like Yahoo and Google did. Recode reports the company is soon going to launch an advertising network for the purchase. The source claims Facebook will make an announcement about the mobile ad network at the F8 developer conference in San Francisco.

This ad network would mean Facebook ads would appear even when you’re not using Facebook. In other words, it could leave behind Apple’s iAd network, which hasn’t done well.

Facebook till now was relying on selling advertisements for its web-based properties, but after it saw $1.24 billion generated in mobile ads in Q4 2014 from its native app, the social giant saw the opportunity to expand the ads to the properties of other companies.

And it makes sense for companies looking to reach out as many people as possible to select Facebook. The company has the biggest database of user information, which advertisers can use for better targeting of ads.

Twitter swift pass Facebook by launching its own mobile ad network just a week ago. The 140 character social network labeled it ‘Publisher network’. MoPub, the mobile ad network company purchased for $350 million in 2013, powers the network. Advertisers include SeatGeek, HotelTonight and Spotify, but names for Facebook’s network have not been revealed.

F8 2014 conference takes place on April 30th.


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