Apple Posts New Ad Video: ‘On the runway with iPhone 5s’

It looks like that Apple has just added a new ad video on its YouTube channel and iPhone marketing page.. The video called "On The Runway with iPhone 5S". The clip contains footage from the Burberry Womenswear Spring/Summer 2014 fashion show from last September.

Their footage highlighted the handset’s image quality and new slow-motion feature… Here's the video:



The collaboration between the two companies was seen at the time as a mutual marketing stunt, but there may have been more to it than that. A month later, Apple announced it had hired Burberry CEO Angela Ahrendts as its new SVP of retail. What do you think ? Looks good right ?

 


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