New iPhone 5s Printed Ad: "Your Finger Is The Password"

On September 10 Apple introduced two new iPhones. But since this date Apple hasn't aired a single television commercial or published a video ad to promote the flagship iPhone 5s. Instead, all of Apple’s advertising activities to date have centered around the colorful iPhone 5c, ostensibly because the company is having lots of issues fulfilling iPhone 5s demand.
We all know that Tim Cook the CEO of Apple is expanding the new iPhone 5s into new markets in more than 50+ countries all around the world. Today Apple has just made it's first print ad for the iPhone 5s has just been spotted in The New Yorker magazine. It looks nice and I’ve included it for your viewing pleasure right after the jump…
The copy reads:
Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it.
Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.
Touch ID. Only on iPhone 5s.
To be perfectly honest, the T-Mobile logo in bottom right indicates this is a carrier ad.

But as all iPhone advertising must adhere to Apple’s guidelines, this clearly marks the beginning of the official iPhone 5s ad campaign.

It was published on the back cover of the October 21 issue of The New Yorker mag.
I’ve always considered Apple the world’s greatest marketing machine and this serves to exemplify how Apple’s advertising seemingly manages to explain technical features in Layman’s terms while creating a strong emotional bond.

Recently, the iPhone 5s shipping estimate on the online Apple Store has been updated to 2-3 weeks for all models, signaling that Apple’s manufacturing partners are starting to catch up to iPhone 5s demand.

Do you like the ad ? 


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